Language divergence in service encounters : revisiting its influence on word-of-mouth
M.S. Balaji, Sanjit Kumar Roy, Walfried M. Lassar
| Year of publication: |
March 2017
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|---|---|
| Authors: | Balaji, M. S. ; Roy, Sanjit ; Lassar, Walfried M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 72.2017, p. 210-213
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| Subject: | Language divergence | Communication | Interaction quality | Relationship quality | Word-of-mouth | Responsiveness | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality | Sprache | Language | Beziehungsmarketing | Relationship marketing | Kommunikation | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.07.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645579