//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Balaji, M. S."
~subject:"Viral marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
6
Dienstleistungsqualität
6
Relationship marketing
6
Service quality
6
Customer satisfaction
5
Kundenzufriedenheit
5
Virales Marketing
4
Beschwerdemanagement
3
Brand management
3
Complaint management
3
Markenführung
3
Brand image
2
Confidence
2
Environmental consciousness
2
Markenimage
2
Service failure
2
Umweltbewusstsein
2
Vertrauen
2
Word-of-mouth
2
Advertising effects
1
Advocacy intentions
1
Affective trust
1
Airline
1
Airline industry
1
Attitude
1
Biospheric value
1
Brand
1
Brand betrayal
1
Brand disappointment
1
Brand recovery
1
Brand relationship quality
1
Brand reputation
1
Casual dining restaurants
1
Cognitive trust
1
Communication
1
Coping mechanism
1
Corporate reputation
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Balaji, M. S.
Filieri, Raffaele
5
Zhang, Zili
5
Li, Hengyun
4
Zhang, Lu
4
Jayawardhena, Chanaka
3
Law, Chun Hung Roberts
3
Line, Nathaniel D.
3
Ranaweera, Chatura
3
Wang, Fang
3
Wei, Wei
3
Zhang, Ziqiong
3
Ahmad, Wasim
2
Armas-Cruz, Yaiza
2
Azer, Jaylan
2
Benkenstein, Martin
2
Casaló, Luis V.
2
Chatzipanagiotou, Kalliopi
2
Dhir, Amandeep
2
Ekinci, Yuksel
2
Flavián Blanco, Carlos
2
Gauri, Dinesh Kumar
2
Gil-Soto, Esperanza
2
Guinalíu, Miguel
2
Gupta, Pranjal
2
Gupta, Shivam
2
Gursoy, Dogan
2
Han, Heesup
2
Hanks, Lydia
2
Harrison-Walker, L. Jean
2
Hutzinger, Clemens
2
Jha, Subhash
2
Kaur, Puneet
2
Liang, Sai
2
Lim, Weng Marc
2
Liu, Hongfei
2
Lu, Lu
2
Mariani, Marcello M.
2
Morini-Marrero, Sandra
2
Mulcahy, Rory
2
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of business research : JBR
The international review of retail, distribution and consumer research
European journal of marketing : EJM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of internet commerce
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
2
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
3
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
4
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->