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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Balaji, M. S."
~type:"article"
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Search: subject_exact:"Consumer behaviour"
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Consumer behaviour
12
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12
Beziehungsmarketing
6
Dienstleistungsqualität
6
Relationship marketing
6
Service quality
6
Customer satisfaction
5
Kundenzufriedenheit
5
Viral marketing
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Brand management
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Balaji, M. S.
Han, Heesup
34
Mattila, Anna S.
32
Jang, Soocheong
31
Laroche, Michel
26
Ko, Eunju
21
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Wu, Luorong
13
Bartikowski, Boris
12
Line, Nathaniel D.
12
Liu, Qing
12
Wei, Wei
12
Wong, IpKin Anthony
12
Guéguen, Nicolas
11
Jacob, Céline
11
Jeong, EunHa
11
Kim, Woo Gon
11
Richard, Marie-Odile
11
Zhang, Lu
11
Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
10
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Lu, Lu
10
Teng, Lefa
10
Kim, Seongseop
9
Kukar-Kinney, Monika
9
Law, Chun Hung Roberts
9
Miao, Li
9
Seo, Yuri
9
Septianto, Felix
9
Beatty, Sharon E.
8
Chebat, Jean-Charles
8
Choi, Jeonghye
8
Foroudi, Pantea
8
Gursoy, Dogan
8
Heo, Cindy Yoonjoung
8
Kim, DongHee
8
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International journal of hospitality management
Journal of business research : JBR
The international review of retail, distribution and consumer research
European journal of marketing : EJM
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Psychology & marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The internet of things in the modern business environment
1
The journal of product & brand management
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The marketing review
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ECONIS (ZBW)
12
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1
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
2
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
3
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
4
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
5
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
6
How psychological and contextual factors contribute to travelers' propensity to choose green hotels?
Yadav, Rambalak
;
Balaji, M. S.
;
Jebarajakirthy, Charles
- In:
International journal of hospitality management
77
(
2019
),
pp. 385-395
Persistent link: https://www.econbiz.de/10011988659
Saved in:
7
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sengupta, Aditi Sarkar
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
8
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Saved in:
9
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Saved in:
10
Antecedents and consequences of university brand identification
Balaji, M. S.
;
Roy, Sanjit
;
Sadeque, Saalem
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896
Saved in:
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