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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"USA"
~subject:"Virales Marketing"
~type:"article"
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Search: subject_exact:"Consumer behaviour"
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USA
Virales Marketing
Consumer behaviour
2,980
Konsumentenverhalten
2,980
Beziehungsmarketing
575
Relationship marketing
575
Brand management
512
Markenführung
512
Brand image
449
Markenimage
449
Customer satisfaction
365
Kundenzufriedenheit
365
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327
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327
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276
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Han, Heesup
8
Jang, Soocheong
8
Filieri, Raffaele
5
Zhang, Lu
5
Zhang, Zili
5
Balaji, M. S.
4
Li, Hengyun
4
Wei, Wei
4
Heo, Cindy Yoonjoung
3
Jayawardhena, Chanaka
3
Law, Chun Hung Roberts
3
Lee, Seoki
3
Line, Nathaniel D.
3
Lueg, Jason E.
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Mattila, Anna S.
3
Miao, Li
3
Ranaweera, Chatura
3
Wang, Fang
3
Zhang, Ziqiong
3
Ahmad, Wasim
2
Armas-Cruz, Yaiza
2
Azer, Jaylan
2
Benkenstein, Martin
2
Casaló, Luis V.
2
Chatzipanagiotou, Kalliopi
2
Chen, Qimei
2
Dawes, John
2
Dhir, Amandeep
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Donthu, Naveen
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Ekinci, Yuksel
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Flavián Blanco, Carlos
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2
Gil-Soto, Esperanza
2
Gonzalez-Jimenez, Hector
2
Guinalíu, Miguel
2
Gupta, Pranjal
2
Gupta, Shivam
2
Gursoy, Dogan
2
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International journal of hospitality management
Journal of business research : JBR
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
172
Journal of consumer research : JCR ; an interdisciplinary bimonthly
160
Psychology & marketing
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
International journal of consumer studies
55
Journal of fashion marketing and management
55
International journal of internet marketing and advertising : IJIMA
48
The journal of consumer marketing
48
Journal of international consumer marketing
46
Journal of hospitality marketing & management
45
American journal of agricultural economics
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of travel and tourism marketing
43
International journal of contemporary hospitality management
42
Journal of the Academy of Marketing Science
42
Journal of marketing
41
Journal of marketing communications
41
The journal of product & brand management
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
39
Tourism management : research, policies, practice
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of marketing theory and practice
37
The American economic review
37
The journal of services marketing
36
Asia Pacific journal of marketing and logistics
34
European journal of marketing : EJM
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
34
Journal of consumer behaviour : an international research review
33
Journal of electronic commerce research : JECR
33
International journal of retail & distribution management
32
Journal of internet commerce
32
International journal of electronic marketing and retailing : IJEMR
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
31
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
31
Cogent business & management
29
American economic journal : a journal of the American Economic Association
28
Journal of advertising research
28
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ECONIS (ZBW)
323
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323
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
3
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
4
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
5
Assigning credit and blame : how delivery services affect restaurant EWOM
Line, Nathaniel D.
;
Hanks, Lydia
;
Dogru, Tarik
;
Lu, Lu
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457824
Saved in:
6
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
7
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
8
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
9
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
10
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
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