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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf"
~subject:"Hotellerie"
~subject:"Markenführung"
~subject:"Personality psychology"
~subject:"USA"
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Search: ("Investition" OR "Konsumentenverhalten" OR "Steuer" OR "Wirtschaftskrise" OR "Wirtschaftspolitik") AND NOT isPartOf:Wirtschaftsdienst
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Hotellerie
Markenführung
Personality psychology
USA
Consumer behaviour
2,700
Konsumentenverhalten
2,700
Beziehungsmarketing
523
Relationship marketing
523
Brand management
485
Brand image
428
Markenimage
428
Customer satisfaction
335
Kundenzufriedenheit
335
Dienstleistungsqualität
313
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Han, Heesup
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Law, Chun Hung Roberts
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Valette-Florence, Pierre
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Diamantopoulos, Adamantios
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Hyun, Sunghyup Sean
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Michel, Géraldine
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Teng, Lefa
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4
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Cleveland, Mark
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Denizci Guillet, Basak
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Ekinci, Yuksel
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Halkias, Georgios
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Laroche, Michel
4
Liu, Martin J.
4
Loureiro, Sandra Maria Correia
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Lu, Lu
4
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International journal of hospitality management
Journal of business research : JBR
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
Working paper / National Bureau of Economic Research, Inc.
1,279
Journal of retailing and consumer services
380
NBER working paper series
352
National tax journal
342
The journal of product & brand management
299
The journal of brand management : an international journal
281
Discussion paper / Centre for Economic Policy Research
208
Journal of consumer research : JCR ; an interdisciplinary bimonthly
193
Psychology & marketing
187
The American economic review
177
NBER Working Paper
143
SpringerLink / Bücher
141
Working paper
119
Asia Pacific journal of marketing and logistics
115
Journal of fashion marketing and management
114
Journal of travel and tourism marketing
112
International journal of contemporary hospitality management
107
Journal of hospitality marketing & management
107
European journal of marketing : EJM
104
The review of financial studies
102
International journal of consumer studies
99
American journal of agricultural economics
98
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
98
The review of economics and statistics
98
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
97
Wirtschaftsrecht und Wirtschaftspolitik
97
Journal of international consumer marketing
95
The journal of finance : the journal of the American Finance Association
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Discussion paper series / IZA
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CESifo working papers
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American economic journal : a journal of the American Economic Association
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Journal of marketing communications
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The journal of consumer marketing
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The journal of the American Taxation Association : a publ. of the Tax Section of the American Accounting Association
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Journal of public economics
84
Journal of the Academy of Marketing Science
83
Applied economics
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ECONIS (ZBW)
883
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1
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
2
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
3
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
4
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
5
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
6
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
7
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
8
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
9
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
10
The impact of Janus fit brand extensions on perceived brand innovativeness
Aspara, Jaakko
;
Frösén, Johanna
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
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