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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Personality psychology"
~subject:"USA"
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Search: ("Investition" OR "Konsumentenverhalten" OR "Steuer" OR "Wirtschaftskrise" OR "Wirtschaftspolitik") AND NOT isPartOf:Wirtschaftsdienst
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Internet marketing
Markenführung
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Consumer behaviour
2,700
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523
Relationship marketing
523
Brand management
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Han, Heesup
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Filieri, Raffaele
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International journal of hospitality management
Journal of business research : JBR
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
Working paper / National Bureau of Economic Research, Inc.
1,280
Journal of retailing and consumer services
476
NBER working paper series
356
National tax journal
341
The journal of product & brand management
304
The journal of brand management : an international journal
282
Discussion paper / Centre for Economic Policy Research
209
Psychology & marketing
202
Journal of consumer research : JCR ; an interdisciplinary bimonthly
195
The American economic review
178
SpringerLink / Bücher
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Journal of marketing communications
144
NBER Working Paper
144
International journal of internet marketing and advertising : IJIMA
137
Asia Pacific journal of marketing and logistics
129
International journal of advertising : the review of marketing communications
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Journal of fashion marketing and management
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International journal of consumer studies
119
Working paper
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European journal of marketing : EJM
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Journal of international consumer marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing intelligence & planning
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The journal of consumer marketing
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The review of financial studies
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American journal of agricultural economics
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Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
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Journal of the Academy of Marketing Science
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The review of economics and statistics
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CESifo working papers
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Journal of marketing
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Journal of promotion management : innovations in planning and applied research
97
Wirtschaftsrecht und Wirtschaftspolitik
97
Discussion paper series / IZA
95
The journal of finance : the journal of the American Finance Association
95
American economic journal : a journal of the American Economic Association
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ECONIS (ZBW)
886
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1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
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2
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
5
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
6
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
7
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
8
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
9
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
10
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
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