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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Personality psychology"
~subject:"USA"
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Search: ("Investition" OR "Konsumentenverhalten" OR "Steuer" OR "Wirtschaftskrise" OR "Wirtschaftspolitik") AND NOT isPartOf:Wirtschaftsdienst
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Markenartikel
Markenführung
Personality psychology
USA
Consumer behaviour
2,700
Konsumentenverhalten
2,700
Beziehungsmarketing
523
Relationship marketing
523
Brand management
485
Brand image
428
Markenimage
428
Customer satisfaction
335
Kundenzufriedenheit
335
Dienstleistungsqualität
313
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Valette-Florence, Pierre
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4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
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3
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International journal of hospitality management
Journal of business research : JBR
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
Working paper / National Bureau of Economic Research, Inc.
1,279
Journal of retailing and consumer services
387
NBER working paper series
354
National tax journal
341
The journal of brand management : an international journal
309
The journal of product & brand management
304
Journal of consumer research : JCR ; an interdisciplinary bimonthly
212
Discussion paper / Centre for Economic Policy Research
210
Psychology & marketing
198
The American economic review
177
SpringerLink / Bücher
148
NBER Working Paper
144
Journal of fashion marketing and management
120
Working paper
120
Asia Pacific journal of marketing and logistics
113
European journal of marketing : EJM
108
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
104
The review of financial studies
102
International journal of consumer studies
101
American journal of agricultural economics
100
Journal of international consumer marketing
100
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
98
The journal of consumer marketing
98
The review of economics and statistics
98
Wirtschaftsrecht und Wirtschaftspolitik
98
The journal of finance : the journal of the American Finance Association
95
Discussion paper series / IZA
94
Journal of marketing communications
93
American economic journal : a journal of the American Economic Association
92
The journal of the American Taxation Association : a publ. of the Tax Section of the American Accounting Association
92
CESifo working papers
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
91
Journal of the Academy of Marketing Science
86
Journal of public economics
84
Marketing intelligence & planning
83
Applied economics
81
Journal of marketing
81
Challenge
78
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ECONIS (ZBW)
739
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1
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
2
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
3
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
4
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
5
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
6
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
7
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
8
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
9
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
10
The impact of Janus fit brand extensions on perceived brand innovativeness
Aspara, Jaakko
;
Frösén, Johanna
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
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