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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf"
~subject:"Markenführung"
~subject:"Online retailing"
~subject:"Personality psychology"
~subject:"USA"
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Search: ("Investition" OR "Konsumentenverhalten" OR "Steuer" OR "Wirtschaftskrise" OR "Wirtschaftspolitik") AND NOT isPartOf:Wirtschaftsdienst
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Markenführung
Online retailing
Personality psychology
USA
Consumer behaviour
2,700
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2,700
Beziehungsmarketing
523
Relationship marketing
523
Brand management
485
Brand image
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Customer satisfaction
335
Kundenzufriedenheit
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Valette-Florence, Pierre
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Krey, Nina
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Law, Chun Hung Roberts
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Lee, Seoki
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Li, Hengyun
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International journal of hospitality management
Journal of business research : JBR
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
Working paper / National Bureau of Economic Research, Inc.
1,281
Journal of retailing and consumer services
679
NBER working paper series
361
National tax journal
342
The journal of product & brand management
306
The journal of brand management : an international journal
281
Psychology & marketing
214
Discussion paper / Centre for Economic Policy Research
211
Journal of consumer research : JCR ; an interdisciplinary bimonthly
194
The American economic review
179
NBER Working Paper
155
Asia Pacific journal of marketing and logistics
148
SpringerLink / Bücher
148
International journal of consumer studies
142
Journal of fashion marketing and management
137
Working paper
119
Journal of international consumer marketing
118
European journal of marketing : EJM
114
International journal of electronic marketing and retailing : IJEMR
114
International journal of retail & distribution management
110
Journal of internet commerce
108
International journal of internet marketing and advertising : IJIMA
104
Journal of marketing communications
102
American journal of agricultural economics
101
CESifo working papers
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Cogent business & management
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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The journal of consumer marketing
99
The review of economics and statistics
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Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
98
The review of financial studies
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Wirtschaftsrecht und Wirtschaftspolitik
97
Discussion paper series / IZA
96
Journal of marketing
95
The journal of finance : the journal of the American Finance Association
95
American economic journal : a journal of the American Economic Association
94
Journal of the Academy of Marketing Science
94
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ECONIS (ZBW)
909
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1
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
2
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
3
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
4
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
5
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
6
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
7
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
8
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
9
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
10
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
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