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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf"
~subject:"Markenführung"
~subject:"USA"
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Search: ("Investition" OR "Konsumentenverhalten" OR "Steuer" OR "Wirtschaftskrise" OR "Wirtschaftspolitik") AND NOT isPartOf:Wirtschaftsdienst
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Markenführung
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Consumer behaviour
2,700
Konsumentenverhalten
2,700
Beziehungsmarketing
523
Relationship marketing
523
Brand management
485
Brand image
428
Markenimage
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Customer satisfaction
335
Kundenzufriedenheit
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3
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3
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International journal of hospitality management
Journal of business research : JBR
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
Working paper / National Bureau of Economic Research, Inc.
1,278
NBER working paper series
345
National tax journal
341
Journal of retailing and consumer services
322
The journal of product & brand management
293
The journal of brand management : an international journal
277
Discussion paper / Centre for Economic Policy Research
208
The American economic review
177
Journal of consumer research : JCR ; an interdisciplinary bimonthly
162
Psychology & marketing
151
NBER Working Paper
139
SpringerLink / Bücher
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Working paper
118
The review of financial studies
102
Journal of fashion marketing and management
101
American journal of agricultural economics
98
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
98
The review of economics and statistics
98
Asia Pacific journal of marketing and logistics
97
Wirtschaftsrecht und Wirtschaftspolitik
97
The journal of finance : the journal of the American Finance Association
93
European journal of marketing : EJM
92
The journal of the American Taxation Association : a publ. of the Tax Section of the American Accounting Association
92
American economic journal : a journal of the American Economic Association
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CESifo working papers
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Discussion paper series / IZA
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Journal of international consumer marketing
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Journal of public economics
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International journal of consumer studies
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Journal of marketing communications
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Applied economics
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The journal of consumer marketing
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Challenge
78
Finance and economics discussion series
78
Public finance review : PFR
77
Journal of the Academy of Marketing Science
76
Marketing intelligence & planning
76
Intereconomics : review of European economic policy
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ECONIS (ZBW)
615
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615
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1
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
2
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
3
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
4
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
5
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
6
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
7
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
8
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
9
The impact of Janus fit brand extensions on perceived brand innovativeness
Aspara, Jaakko
;
Frösén, Johanna
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
10
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
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