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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Hennig-Thurau, Thorsten"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Work behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Hennig-Thurau, Thorsten
Han, Heesup
37
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31
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25
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17
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International journal of hospitality management
Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of marketing
Journal of the Academy of Marketing Science
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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ECONIS (ZBW)
7
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1
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
Saved in:
2
Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
3
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
4
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
5
Can automated group recommender systems help consumers make better choices?
Hennig-Thurau, Thorsten
;
Marchand, André
;
Marx, Paul
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 89-109
Persistent link: https://www.econbiz.de/10009782918
Saved in:
6
Toward a theory of repeat purchase drivers for consumer services
Paul, Michael
;
Hennig-Thurau, Thorsten
;
Gremler, Dwayne D.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10003851360
Saved in:
7
Consumer file sharing of motion pictures
Hennig-Thurau, Thorsten
;
Henning, Victor
;
Sattler, Henrik
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003564816
Saved in:
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