Can automated group recommender systems help consumers make better choices?
Year of publication: |
2012
|
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Authors: | Hennig-Thurau, Thorsten ; Marchand, André ; Marx, Paul |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 5, p. 89-109
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Subject: | recommender systems | joint consumption | hedonic products | agents | group decisions | social relationship quality | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Gruppenentscheidung | Group decision-making |
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