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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Work behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising effects
Consumer behaviour
Großbritannien
Work behaviour
Konsumentenverhalten
1,589
Hotel industry
903
Hotellerie
903
Restaurant industry
484
Gastronomie
481
Beziehungsmarketing
458
Relationship marketing
458
Service quality
452
Dienstleistungsqualität
451
Customer satisfaction
445
Kundenzufriedenheit
445
USA
411
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411
Hospitality industry
329
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321
Brand management
301
Markenführung
301
Werbewirkung
280
Internet marketing
262
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262
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261
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261
Social Web
249
Social web
249
Emotion
248
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245
Marketingmanagement
245
Arbeitszufriedenheit
234
Job satisfaction
234
Advertising
210
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207
Viral marketing
203
Virales Marketing
203
Hospital
193
Krankenhaus
193
Arbeitsverhalten
186
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186
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186
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1,868
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13
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Article in journal
Case study
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1,881
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13
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1
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English
1,881
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Han, Heesup
37
Jang, Soocheong
32
Mattila, Anna S.
27
Kim, Woo Gon
14
Kim, Seongseop
12
Line, Nathaniel D.
12
Wu, Luorong
12
Zhang, Lu
12
Hanks, Lydia
11
Hyun, Sunghyup Sean
11
Jeong, EunHa
11
Law, Chun Hung Roberts
11
Liu, Qing
10
Lu, Lu
10
Qu, Hailin
10
Wei, Wei
10
Gursoy, Dogan
9
Lee, Seoki
9
Wong, IpKin Anthony
9
Grewal, Dhruv
8
Heo, Cindy Yoonjoung
8
Kim, DongHee
8
Kim, Jong-Hyeong
8
Miao, Li
8
Wang, Yao-Chin
8
Cho, Meehee
7
Chua, Bee-Lia
7
DiPietro, Robin B.
7
Guéguen, Nicolas
7
Jacob, Céline
7
Kang, Juhee
7
King, Ceridwyn
7
Okumus, Fevzi
7
Palmatier, Robert W.
7
Rahman, Imran
7
Seo, Soobin
7
So, Kevin Kam Fung
7
Song, Hanqun
7
Ahn, Jiseon
6
Bai, Billy
6
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International journal of hospitality management
Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of marketing
Journal of business research : JBR
2,197
Journal of retailing and consumer services
1,989
International journal of consumer studies
791
Applied economics
729
Psychology & marketing
729
Journal of business ethics : JOBE
631
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
The economic journal : the journal of the Royal Economic Society
547
European journal of marketing : EJM
457
Asia Pacific journal of marketing and logistics
403
The journal of product & brand management
401
The journal of brand management : an international journal
386
Tourism management : research, policies, practice
386
Journal of advertising research
385
Journal of marketing management : MM
383
Management science : journal of the Institute for Operations Research and the Management Sciences
376
Cogent business & management
373
Journal of marketing research : JMR
371
International journal of contemporary hospitality management
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of travel and tourism marketing
334
Fiscal studies : the journal of the Institute for Fiscal Studies
332
Journal of international consumer marketing
331
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
330
Economics letters
325
Technological forecasting & social change : an international journal
322
Regional studies
318
The international review of retail, distribution and consumer research
316
Journal of retailing
314
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
313
International journal of retail & distribution management
312
Marketing letters : a journal of research in marketing
311
The service industries journal
310
Journal of the Academy of Marketing Science
295
Journal of fashion marketing and management
293
The journal of consumer marketing
290
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ECONIS (ZBW)
1,881
Showing
1
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10
of
1,881
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1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Assigning credit and blame : how delivery services affect restaurant EWOM
Line, Nathaniel D.
;
Hanks, Lydia
;
Dogru, Tarik
;
Lu, Lu
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457824
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
5
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
6
The dual lens of authenticity and likability : the effect of cultural familiarity on consumer responses to ethnic foods
Jin, Haerang
;
Hwang, Johye
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457843
Saved in:
7
Effectiveness of corporate social marketing on prosocial behavior and hotel loyalty in a time of pandemic
Boo, Soyoung
;
Kim, Miyoung
;
Kim, Tony Jooho
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457825
Saved in:
8
Effects of leader behaviors on extra-role proactive service : the role of cultural tightness-looseness
Rescalvo-Martin, Elisa
;
Gutierrez, Leopoldo
; …
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014457831
Saved in:
9
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
10
From mentally doing to actually doing : a meta-analysis of induced positive consumption simulations
Ceylan, Gizem
;
Diehl, Kristin
;
Wood, Wendy
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 21-39
Persistent link: https://www.econbiz.de/10014582891
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