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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing"
~isPartOf:"The journal of brand management : an international journal"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Job satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Restaurant industry"
~subject:"Werbewirkung"
~subject:"Work behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Job satisfaction
Konsumentenverhalten
Kundenzufriedenheit
Restaurant industry
Werbewirkung
Work behaviour
Hotel industry
905
Hotellerie
905
Brand management
821
Markenführung
821
Brand image
563
Markenimage
563
Relationship marketing
539
Beziehungsmarketing
538
Gastronomie
484
Customer satisfaction
470
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469
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468
Brand
379
USA
375
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Markenartikel
373
Hospitality industry
330
Gastgewerbe
322
Advertising effects
293
Emotion
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278
Internet marketing
276
Online-Marketing
276
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Social web
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Arbeitszufriedenheit
243
Marketing management
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Marketingmanagement
238
Corporate social responsibility
213
Corporate Social Responsibility
210
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197
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2,797
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Fallstudie
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Jang, Soocheong
62
Han, Heesup
42
Mattila, Anna S.
33
Lee, Seoki
26
Kim, Woo Gon
22
Hyun, Sunghyup Sean
18
Grewal, Dhruv
17
Law, Chun Hung Roberts
17
Wong, IpKin Anthony
16
Kim, Seongseop
15
Line, Nathaniel D.
14
Gursoy, Dogan
13
Qu, Hailin
13
Cho, Meehee
12
DiPietro, Robin B.
12
Hanks, Lydia
12
Lu, Lu
12
Wu, Luorong
12
Zhang, Lu
12
Guchait, Priyanko
11
Jeong, EunHa
11
Jung, Hyo Sun
11
Miao, Li
11
Wei, Wei
11
Heo, Cindy Yoonjoung
10
Karatepe, Osman M.
10
Kim, Jong-Hyeong
10
King, Ceridwyn
10
Liu, Qing
10
Lynn, Michael
10
Park, Kwangmin
10
So, Kevin Kam Fung
10
Yoon, Hye Hyun
10
Guéguen, Nicolas
9
Hwang, Jinsoo
9
Jacob, Céline
9
Kim, Peter Beomcheol
9
Li, Hengyun
9
Okumus, Fevzi
9
Roggeveen, Anne L.
9
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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International journal of hospitality management
Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of retailing
The journal of brand management : an international journal
Journal of business research : JBR
2,353
Journal of retailing and consumer services
2,101
International journal of consumer studies
793
Applied economics
757
Psychology & marketing
756
Journal of business ethics : JOBE
702
Journal of consumer research : JCR ; an interdisciplinary bimonthly
609
The economic journal : the journal of the Royal Economic Society
553
Tourism management : research, policies, practice
548
International journal of contemporary hospitality management
524
European journal of marketing : EJM
484
The service industries journal
467
Cogent business & management
448
Asia Pacific journal of marketing and logistics
445
The international journal of human resource management
429
Journal of travel and tourism marketing
427
Journal of marketing management : MM
416
The journal of product & brand management
403
Management science : journal of the Institute for Operations Research and the Management Sciences
400
Journal of marketing research : JMR
396
Journal of advertising research
381
The journal of services marketing
376
Journal of hospitality marketing & management
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Journal of vocational behavior
350
Technological forecasting & social change : an international journal
346
Economics letters
341
Journal of the Academy of Marketing Science
341
Journal of marketing
339
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
337
Fiscal studies : the journal of the Institute for Fiscal Studies
332
Marketing letters : a journal of research in marketing
330
Journal of international consumer marketing
329
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
International journal of retail & distribution management
322
Regional studies
320
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ECONIS (ZBW)
2,797
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1
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Assigning credit and blame : how delivery services affect restaurant EWOM
Line, Nathaniel D.
;
Hanks, Lydia
;
Dogru, Tarik
;
Lu, Lu
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457824
Saved in:
3
Augmented and virtual reality in hotels : impact on tourist satisfaction and intention to stay and return
Lim, Weng Marc
;
Jasim, K. Mohamed
;
Das, Madhumita
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457823
Saved in:
4
Consumer search : what can we learn from pre-purchase data?
Honka, Elisabeth
;
Seiler, Stephan
;
Ursu, Raluca
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 114-129
Persistent link: https://www.econbiz.de/10014527107
Saved in:
5
The dual lens of authenticity and likability : the effect of cultural familiarity on consumer responses to ethnic foods
Jin, Haerang
;
Hwang, Johye
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457843
Saved in:
6
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
7
Effectiveness of corporate social marketing on prosocial behavior and hotel loyalty in a time of pandemic
Boo, Soyoung
;
Kim, Miyoung
;
Kim, Tony Jooho
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457825
Saved in:
8
Effects of leader behaviors on extra-role proactive service : the role of cultural tightness-looseness
Rescalvo-Martin, Elisa
;
Gutierrez, Leopoldo
; …
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014457831
Saved in:
9
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
10
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
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