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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of retailing"
~person:"Neslin, Scott A."
~person:"Tanford, Sarah"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
4
Konsumentenverhalten
4
Distribution channel
3
E-commerce
3
Electronic Commerce
3
Vertriebsweg
3
Customer satisfaction
2
Einzelhandel
2
Hotel industry
2
Hotellerie
2
Internet
2
Kundenbindungsprogramm
2
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2
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Multichannel customer management
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Brand management
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Channel data integration
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Controlling
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Neslin, Scott A.
Tanford, Sarah
Han, Heesup
17
Jang, Soocheong
10
Mattila, Anna S.
10
Hyun, Sunghyup Sean
9
Grewal, Dhruv
8
Wong, IpKin Anthony
7
Qu, Hailin
6
Kim, Wansoo
5
Noble, Stephanie M.
5
Ahn, Jiseon
4
Busser, James A.
4
Hwang, Jinsoo
4
Lee, Choong-Ki
4
Prentice, Catherine
4
Ryu, Kisang
4
Shulga, Lenna V.
4
So, Kevin Kam Fung
4
Song, Hak-jun
4
Torres, Edwin N.
4
Verhoef, Peter C.
4
Yu, Jongsik
4
Back, Ki-Joon
3
Bai, Billy
3
Chua, Bee-Lia
3
Cronin, J. J.
3
DiPietro, Robin B.
3
Evanschitzky, Heiner
3
Gao, Yixing
3
Ha, Jooyeon
3
Hanks, Lydia
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Im, Jinyoung
3
Kim, Woo Gon
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Lai, Ivan K. W.
3
Lee, Jin-soo
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Lemon, Katherine N.
3
Murthi, B. P. S.
3
Nordfält, Jens
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Pauwels, Koen
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International journal of hospitality management
Journal of financial services marketing : JFSM
Journal of retailing
Journal of hospitality marketing & management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing
3
International journal of contemporary hospitality management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
European journal of marketing : EJM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
7
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1
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
2
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
3
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
4
Antecedents of mandatory customer participation in service encounters : an empirical study
Chen, Sandy C.
;
Raab, Carola
;
Tanford, Sarah
- In:
International journal of hospitality management
46
(
2015
),
pp. 65-75
Persistent link: https://www.econbiz.de/10011301996
Saved in:
5
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
6
The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members
Tanford, Sarah
- In:
International journal of hospitality management
34
(
2013
),
pp. 285-294
Persistent link: https://www.econbiz.de/10009767500
Saved in:
7
Determinants of customer loyalty and purchasing behavior for full-service and limited-service hotels
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
International journal of hospitality management
31
(
2012
)
2
,
pp. 319-328
Persistent link: https://www.econbiz.de/10009503322
Saved in:
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