//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of global marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Brand image"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
1,199
Konsumentenverhalten
1,199
Gastronomie
257
Restaurant industry
257
Beziehungsmarketing
237
Relationship marketing
237
Customer satisfaction
227
Kundenzufriedenheit
227
Dienstleistungsqualität
214
Service quality
214
Hotel industry
196
Hotellerie
196
Brand management
147
Markenführung
147
Markenimage
136
Einzelhandel
117
Retail trade
117
Online retailing
108
Online-Handel
108
Emotion
97
Viral marketing
87
Virales Marketing
87
Internet marketing
80
Online-Marketing
80
USA
78
United States
78
Brand
67
Markenartikel
65
Confidence
59
Social Web
59
Social web
59
Vertrauen
59
China
58
Food
57
Lebensmittel
55
E-commerce
51
Electronic Commerce
51
Coronavirus
50
Perception
49
more ...
less ...
Online availability
All
Undetermined
87
Free
6
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
136
Aufsatz in Zeitschrift
136
Conference paper
2
Konferenzbeitrag
2
Language
All
English
136
Author
All
Jang, Soocheong
5
Aichner, Thomas
4
Han, Heesup
4
Coletti, Paolo
3
Hyun, Sunghyup Sean
3
Song, Hak-jun
3
Aashish, Kumar
2
Bang, Nguyen
2
Bianchi, Constanza
2
Chan, Fong Yee
2
Forza, Cipriano
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Jeong, EunHa
2
Kang, Juhee
2
Kim, Jinkyung Jenny
2
Klabi, Fethi
2
Lee, Timothy J.
2
Mathur, Manisha
2
Raman, Prashant
2
Seo, Soobin
2
Sung, Kyongsik
2
Trentin, Alessio
2
Wang, Xuehua
2
Wilken, Robert
2
Wong, IpKin Anthony
2
Yang, Zhilin
2
Aagerup, Ulf
1
Ahn, Jiseon
1
Al-Hajla, Ali Homaid
1
Alić, Adi
1
Alvarado-Herrera, Alejandro
1
Arnaout, Jean-Paul
1
Ayala, Edgardo
1
Bai, Billy
1
Baloglu, Seyhmus
1
Belli, Alex
1
Beneke, Justin
1
Billore, Aditya
1
Boon Liat Cheng
1
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of global marketing
The international review of retail, distribution and consumer research
Journal of business research : JBR
365
The journal of product & brand management
241
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
more ...
less ...
Source
All
ECONIS (ZBW)
136
Showing
1
-
10
of
136
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
5
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
6
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
7
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
8
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
9
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
10
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->