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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Brand management
316
Markenführung
316
Consumer behaviour
306
Konsumentenverhalten
306
Brand image
276
Markenimage
276
Brand
139
Markenartikel
136
Beziehungsmarketing
105
Relationship marketing
105
Advertising effects
53
Werbewirkung
53
Hotel industry
49
Hotellerie
49
Social Web
46
Social web
46
Customer satisfaction
45
Kundenzufriedenheit
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37
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Internet marketing
35
Online-Marketing
35
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Restaurant industry
33
Personality psychology
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Marketing management
27
Marketingmanagement
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26
Markentransfer
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Dienstleistungsqualität
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Article in journal
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King, Ceridwyn
9
Han, Heesup
7
Jang, Soocheong
7
Sung, Yongjun
6
Woodside, Arch G.
5
Ahn, Jiseon
4
Herrmann, Andreas
4
Hyun, Sunghyup Sean
4
Roper, Stuart
4
Xiong, Lina
4
Albrecht, Carmen-Maria
3
Back, Ki-Joon
3
Bauer, Brittney C.
3
Brown, Stephen
3
Choi, Sejung Marina
3
Cova, Bernard
3
Hwang, Jinsoo
3
Kang, Juhee
3
Kuanr, Abhisek
3
Loureiro, Sandra Maria Correia
3
McDonagh, Pierre
3
Paul, Justin
3
Pradhan, Debasis
3
Rauschnabel, Philipp A.
3
Rompay, Thomas J. L. van
3
Sauer, Nicola E.
3
Schembri, Sharon
3
Seo, Soobin
3
So, Kevin Kam Fung
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Song, Hak-jun
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Sreejesh, S.
3
Wang, Yao-Chin
3
Wong, IpKin Anthony
3
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Barnes, Stuart J.
2
Baumgarth, Carsten
2
Broderick, Amanda J.
2
Brownlie, Douglas
2
Chang, Chingching
2
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International journal of hospitality management
Journal of marketing management : MM
Psychology & marketing
Journal of business research : JBR
785
The journal of brand management : an international journal
669
The journal of product & brand management
420
Journal of retailing and consumer services
387
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Journal of strategic marketing
125
Tourism management : research, policies, practice
124
Industrial marketing management : the international journal for industrial and high-tech firms
123
Marketing intelligence & planning
123
Journal of marketing
119
Journal of travel and tourism marketing
118
Journal of advertising research
117
The IUP journal of brand management : IJBRM
106
Journal of the Academy of Marketing Science
105
Journal of fashion marketing and management
101
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : innovations in planning and applied research
82
Journal of global marketing
81
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
International journal of advertising : the review of marketing communications
78
Cogent business & management
74
International journal of internet marketing and advertising : IJIMA
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Sport marketing quarterly : preferred journal of the Sport Marketing Association
72
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ECONIS (ZBW)
480
Showing
1
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10
of
480
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date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
5
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
6
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
7
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
8
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
9
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
10
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
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