//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of promotion management : JPM"
~person:"Zhang, Shu-Ning"
~subject:"Vertrauen"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Vertrauen
Brand management
2
Consumer behaviour
2
Gastronomie
2
Konsumentenverhalten
2
Markenführung
2
Restaurant industry
2
Awakening of interest
1
Beziehungsmarketing
1
Brand
1
Brand authenticity
1
Brand image
1
Brand personality
1
Brand trust
1
Celebrity endorsement
1
Celebrity-Werbung
1
Confidence
1
Cultural involvement
1
Emotion
1
Familiarity
1
Impulse buying intention
1
Internet
1
Internet celebrity restaurant
1
Internet marketing
1
Kaufentscheidung
1
Markenartikel
1
Markenimage
1
Media usage
1
Mediennutzung
1
Online-Marketing
1
Purchase decision
1
Relationship marketing
1
Social Web
1
Social media types
1
Social web
1
Temerging restaurant
1
Traditional restauran
1
WOM
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Language
All
English
1
Author
All
Zhang, Shu-Ning
Ahn, Jiseon
1
Bang, Nguyen
1
Bianchi, Constanza
1
Cacho-Elizondo, Silvia
1
Chen, Han
1
Dash, Satyabhushan
1
Drennan, Judy
1
Fiore, Ann Marie
1
Guibert, Nathalie
1
Gupta, Ansh
1
Ham, Sunny
1
Han, Heesup
1
Han, Min Chung
1
Han, Sung Ho
1
Huan, Tzung-cheng
1
Kang, Juhee
1
Kim, Eojina
1
Kim, Youjeong
1
King, Ceridwyn
1
Lee, Timothy J.
1
Lee, Yee Ming
1
Leung, Daniel
1
Li, Yong-Quan
1
Louriero, Sandra
1
Mishra, Abhishek
1
Park, Jungkun
1
Peng, Jia-min
1
Rouzi, Abudoukadierjiang
1
Ruan, Wen-Qi
1
Seah, Christine
1
Shamim, Amjad
1
So, Kevin Kam Fung
1
Song, Hak-jun
1
Sparks, Beverley
1
Tang, Liang
1
Wang, JunHui
1
Wang, Ying
1
Wang, Yongli
1
Wei, Chunhao
1
Xie, Li-shan
1
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of promotion management : JPM
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->