Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Yan Zhou, Yong-Quan Li, Wen-Qi Ruan, Shu-Ning Zhang
| Year of publication: |
2023
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|---|---|
| Authors: | Zhou, Yan ; Li, Yong-Quan ; Ruan, Wen-Qi ; Zhang, Shu-Ning |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 111.2023, p. 1-9
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| Subject: | Social media types | Impulse buying intention | Internet celebrity restaurant | Awakening of interest | Familiarity | Brand trust | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Celebrity-Werbung | Celebrity endorsement | Internet | Online-Marketing | Internet marketing | Mediennutzung | Media usage | Vertrauen | Confidence | Markenführung | Brand management | Kaufentscheidung | Purchase decision | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2023.103487 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014311444