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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~isPartOf:"Бизнес Информ"
~person:"Belanche, Daniel"
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
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Influencer marketing
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Belanche, Daniel
Law, Chun Hung Roberts
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Ladhari, Riadh
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Rana, Nripendra P.
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International journal of hospitality management
Journal of retailing and consumer services
Psychology & marketing
Бизнес Информ
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
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ECONIS (ZBW)
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Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio
;
Belanche, Daniel
;
Fernández, Ana
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
Saved in:
2
Building influencers' credibility on Instagram : effects on followers' attitudes and behavioral responses toward the influencer
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581928
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