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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Augusto, Mário Gomes"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Conference Paper"
~type_genre:"Mehrbändiges Werk"
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Virales Marketing
Brand management
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Airline
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Bank
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Banking industry
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Beziehungsmarketing
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Brand attitude
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Brand equity
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Brand image
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Brand social benefits
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EWOM
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Electronic word-of-mouth
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Augusto, Mário Gomes
Law, Chun Hung Roberts
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Zhang, Zili
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Li, Hengyun
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Line, Nathaniel D.
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Moro, Sérgio
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International journal of hospitality management
Journal of retailing and consumer services
International journal of entrepreneurship and small business
1
Journal of business research : JBR
1
Psychology & marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Building customers' resilience to negative information in the airline industry
Augusto, Mário Gomes
;
Godinho, Pedro Manuel Cortesão
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 235-248
Persistent link: https://www.econbiz.de/10012114157
Saved in:
2
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
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