Building customers' resilience to negative information in the airline industry
Year of publication: |
2019
|
---|---|
Authors: | Augusto, Mário Gomes ; Godinho, Pedro Manuel Cortesão ; Torres, Pedro M. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 235-248
|
Subject: | Resilience to negative information | Electronic word-of-mouth | Customer-brand identification | Self-brand congruity | Memorable brand experiences | Brand social benefits | Markenführung | Brand management | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Fluggesellschaft | Airline | Markenartikel | Brand |
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