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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Chang, Ya Ping"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Conference Paper"
~type_genre:"Mehrbändiges Werk"
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Virales Marketing
Online retailing
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Chang, Ya Ping
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International journal of hospitality management
Journal of retailing and consumer services
International journal of services technology and management : IJSTM
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ECONIS (ZBW)
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Understanding the influence of submission devices on online consumer reviews : a comparison between smartphones and PCs
Zhu, Dong Hong
;
Deng, Zhong Zhun
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012238339
Saved in:
2
Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews
Zhu, Dong Hong
;
Zhang, Zhi Jie
;
Chang, Ya Ping
;
Liang, …
- In:
International journal of hospitality management
77
(
2019
),
pp. 178-186
Persistent link: https://www.econbiz.de/10011988504
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