Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews
Year of publication: |
2019
|
---|---|
Authors: | Zhu, Dong Hong ; Zhang, Zhi Jie ; Chang, Ya Ping ; Liang, Shichang |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 77.2019, p. 178-186
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Subject: | Online consumer review | Price promotion | Review rating | Textual content | Image | Restaurant | Gastronomie | Restaurant industry | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing |
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