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~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~person:"Back, Ki-Joon"
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Beziehungsmarketing
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Relationship marketing
3
Brand
2
Customer integration
2
Integrated resort
2
Kundenintegration
2
Markenartikel
2
Affective engagement
1
Behavioral engagement
1
Betriebliche Wertschöpfung
1
Brand attitude
1
Brand experience
1
Brand experiential value
1
Brand loyalty
1
Co-creation attitude
1
Co-creation behavior
1
Cognitive engagement
1
Customer brand engagement
1
Customer satisfaction
1
Customer value
1
Emotion
1
Extrinsic motivation
1
Harmonious passion
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Integrated resort brands
1
Internet marketing
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Intrinsic motivation
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Kundenwert
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Kundenzufriedenheit
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Markentreue
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Marketing management
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Marketingmanagement
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Motivation
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Obsessive passion
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Online-Marketing
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Back, Ki-Joon
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Lee, Choong-Ki
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Lim, Ming
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International journal of hospitality management
Marketing intelligence & planning
Journal of travel and tourism marketing
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
The service industries journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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A new dualistic approach to brand attitude : the role of passion among integrated resort customers
Ahn, Jiseon
;
Back, Ki-Joon
;
Lee, Choong-Ki
- In:
International journal of hospitality management
78
(
2019
),
pp. 261-267
Persistent link: https://www.econbiz.de/10012012757
Saved in:
2
Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
3
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
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