Brand experiential value for creating integrated resort customers' co-creation behavior
Year of publication: |
2019
|
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Authors: | Ahn, Jiseon ; Lee, Choong-Ki ; Back, Ki-Joon ; Schmitt, Achim |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 81.2019, p. 104-112
|
Subject: | Brand experiential value | Co-creation attitude | Co-creation behavior | Integrated resort brands | Markenführung | Brand management | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Marketingmanagement | Marketing management | Kundenwert | Customer value |
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