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~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~person:"Kim, Dohee"
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International journal of hospitality management
Marketing intelligence & planning
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The effect of brand popularity statements on consumers' purchase intentions : the role of instrumental attitudes toward the act
Magnini, Vincent P.
;
Karande, Kiran
;
Singal, Manisha
; …
- In:
International journal of hospitality management
34
(
2013
),
pp. 160-168
Persistent link: https://www.econbiz.de/10009766716
Saved in:
2
The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee
;
Magnini, Vincent P.
;
Singal, Manisha
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
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