The effect of brand popularity statements on consumers' purchase intentions : the role of instrumental attitudes toward the act
Year of publication: |
2013
|
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Authors: | Magnini, Vincent P. ; Karande, Kiran ; Singal, Manisha ; Kim, Dohee |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 34.2013, p. 160-168
|
Subject: | Gastronomie | Restaurant industry | Dienstleistungsmarketing | Services marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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