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~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of brand management : an international journal"
~language:"bos"
~language:"bul"
~language:"eng"
~language:"spa"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Tourismuswirtschaft"
~subject:"Virales Marketing"
~subject:"Wirtschaftswachstum"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Mikroform"
~type_genre:"Ratgeber"
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Brand
Konsumentenverhalten
Tourismuswirtschaft
Virales Marketing
Wirtschaftswachstum
Consumer behaviour
1,070
Hotel industry
903
Hotellerie
903
Brand management
653
Markenführung
653
Restaurant industry
484
Gastronomie
481
Brand image
414
Markenimage
414
Service quality
409
Dienstleistungsqualität
408
Beziehungsmarketing
381
Relationship marketing
381
Customer satisfaction
379
Kundenzufriedenheit
379
Hospitality industry
330
Gastgewerbe
322
Markenartikel
312
USA
270
United States
270
Arbeitszufriedenheit
230
Job satisfaction
230
Emotion
213
Hospital
193
Krankenhaus
193
Arbeitsverhalten
185
Work behaviour
185
Tourism employees
172
Tourismusberufe
172
Corporate social responsibility
159
Corporate Social Responsibility
156
Firm performance
156
Unternehmenserfolg
156
Social Web
146
Social web
146
Coronavirus
143
China
138
Internet marketing
121
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852
Free
17
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1,303
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Amtsdruckschrift
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Bibliografie
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1,314
Collection of articles of several authors
11
Sammelwerk
11
Conference paper
4
Konferenzbeitrag
4
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Fallstudie
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Han, Heesup
37
Jang, Soocheong
31
Mattila, Anna S.
26
Law, Chun Hung Roberts
17
Kim, Woo Gon
14
Line, Nathaniel D.
12
Wu, Luorong
12
Jeong, EunHa
11
Zhang, Lu
11
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Wei, Wei
10
Kim, Seongseop
9
Lee, Seoki
9
Liu, Qing
9
Lu, Lu
9
Miao, Li
9
Okumus, Fevzi
9
Gursoy, Dogan
8
Heo, Cindy Yoonjoung
8
Kim, DongHee
8
Kim, Jong-Hyeong
8
Li, Hengyun
8
Seo, Soobin
8
So, Kevin Kam Fung
8
Zhang, Zili
8
Zhang, Ziqiong
8
Cho, Meehee
7
Chua, Bee-Lia
7
Gao, Yixing
7
Guéguen, Nicolas
7
Jacob, Céline
7
Kang, Juhee
7
Law, Rob
7
Lynn, Michael
7
Rahman, Imran
7
Singal, Manisha
7
Song, Hanqun
7
Wong, IpKin Anthony
7
Bilgihan, Anil
6
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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International journal of hospitality management
The journal of brand management : an international journal
Journal of business research : JBR
2,051
Journal of retailing and consumer services
1,975
Tourism management : research, policies, practice
847
International journal of consumer studies
760
Psychology & marketing
692
Applied economics
626
International Journal of Energy Economics and Policy : IJEEP
621
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Economic modelling
482
Journal of travel and tourism marketing
468
Tourism management perspectives : TMP
457
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
454
Applied economics letters
450
Tourism economics : the business and finance of tourism and recreation
446
Economics letters
429
The journal of product & brand management
425
Technological forecasting & social change : an international journal
419
Asia Pacific journal of marketing and logistics
412
International journal of contemporary hospitality management
394
European journal of marketing : EJM
384
Management science : journal of the Institute for Operations Research and the Management Sciences
370
Journal of marketing research : JMR
369
Energy economics
366
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
352
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of marketing management : MM
336
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
335
Cogent business & management
329
International journal of economics and financial issues : IJEFI
325
Journal of international consumer marketing
318
Journal of marketing
318
Journal of marketing communications
318
Journal of retailing
314
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
311
Journal of hospitality marketing & management
303
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
294
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ECONIS (ZBW)
1,314
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Assigning credit and blame : how delivery services affect restaurant EWOM
Line, Nathaniel D.
;
Hanks, Lydia
;
Dogru, Tarik
;
Lu, Lu
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457824
Saved in:
3
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
4
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
5
Determinants of readiness for strategic value co-creation in hospitality and tourism organisations
Cloarec, David
;
Ribeiro, Manuel Alector
;
Font, Xavier
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457804
Saved in:
6
The dual lens of authenticity and likability : the effect of cultural familiarity on consumer responses to ethnic foods
Jin, Haerang
;
Hwang, Johye
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457843
Saved in:
7
Effectiveness of corporate social marketing on prosocial behavior and hotel loyalty in a time of pandemic
Boo, Soyoung
;
Kim, Miyoung
;
Kim, Tony Jooho
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457825
Saved in:
8
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
9
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
10
The impact of partitioned pricing on hotel booking and the moderating effect of temporal distance
Zhang, Rachel Yueqian
;
Tang, Chun-hung Hugo
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457797
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