Comprehensive examination of online reviews divergence over time and platform types
Year of publication: |
2024
|
---|---|
Authors: | Kirilenko, Andrei ; Stepchenkova, Svetlana ; Gromoll, Ronald ; Jo, Yeonseo |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 117.2024, Art.-No. 103647, p. 1-10
|
Subject: | EWOM | Hotel reviews | Platform divergence | Social media | Text analytics | Social Web | Social web | Virales Marketing | Viral marketing | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing | Hotellerie | Hotel industry |
-
Moon, Sangkil, (2019)
-
Deconstructing persuasiveness of online hotel review platforms
Ajanovic, Edina, (2020)
-
Pokryshevskaya, Elena B., (2017)
- More ...
-
Facilitating content analysis in tourism research
Stepchenkova, Svetlana, (2009)
-
Benchmarking CVB website performance : spatial and structural patterns
Stepchenkova, Svetlana, (2010)
-
Grassroots branding with Twitter : amazing Florida
Stepchenkova, Svetlana, (2013)
- More ...