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~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of brand management : an international journal"
~language:"bos"
~language:"bul"
~language:"eng"
~language:"spa"
~subject:"Konsumentenverhalten"
~subject:"Tourismusberufe"
~subject:"Tourismuswirtschaft"
~subject:"Virales Marketing"
~subject:"Wirtschaftswachstum"
~type_genre:"Amtsdruckschrift"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Mikroform"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Tourismusberufe
Tourismuswirtschaft
Virales Marketing
Wirtschaftswachstum
Brand management
5
Markenführung
5
Brand image
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Markenimage
4
CSR
3
Consumer behaviour
3
Brand
2
Markenartikel
2
Authenticity gap
1
Behaviour change
1
Bewertung
1
Brand associations
1
Brand authenticity
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Brand equity
1
Brand values
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Branding
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Branding framework
1
Brands that do good
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City brand meaning
1
City branding
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City marketing
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Competence
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Core Value Compass
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Core value tensions
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Corporate associations
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Corporate branding
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Corporate culture
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Corporate reputation
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Cultural heritage
1
Environmental management
1
Evaluation
1
Firmenimage
1
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Glaubwürdigkeit
1
Green new products
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Amtsdruckschrift
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Bibliographie enthalten
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Mikroform
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Article in journal
1,371
Aufsatz in Zeitschrift
1,371
Collection of articles of several authors
5
Sammelwerk
5
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Abratt, Russell
1
Ashoori, Minoo Talebi
1
Johnson, Zachary S.
1
Lee, Yun Jung
1
Naidoo, Claire
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1
Wilson, Theresa
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International journal of hospitality management
The journal of brand management : an international journal
OECD Economics Department working papers
85
Working papers / OECD, Economics Department
63
European economy
27
United Nations publication
23
European economy / Economic papers
22
Journal of business research : JBR
21
OECD working papers
20
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Development Centre studies
15
International journal of economics and financial issues : IJEFI
15
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
The American economic review
14
Discussion paper / Centre for Economic Policy Research
13
The international review of retail, distribution and consumer research
13
International journal of advertising : the quarterly review of marketing communications
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Technical papers / OECD Development Centre
11
Discussion papers / United Nations Conference on Trade and Development
10
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
10
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
9
Revue d'économie politique
9
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
8
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
8
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
8
Economic dynamics and sustainable development ; Part 2
8
Economic papers
8
European economy <Luxembourg> / Occasional papers
8
Fiscal policy and growth : public finance workshop ; papers presented at the Banca d'Italia workshop held in Perugia, 29 - 31 march, 2012
8
Interdisciplinary management research XVI ; 2
8
Journal of marketing management : MM
8
Marketing letters : a journal of research in marketing
8
OECD development pathways
8
OECD science, technology and industry working papers
8
Serie macroeconomía del desarrollo
8
The Oxford handbook of the Italian economy since unification : [papers ... presented at a conference held in Rome in October 2011]
8
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
7
Harnessing tangible and intangible assets in the context of European integration and globalization ; Volume 2
7
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ECONIS (ZBW)
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Brand associations : the value of ability versus social responsibility depends on consumer goals
Johnson, Zachary S.
;
Lee, Yun Jung
;
Ashoori, Minoo Talebi
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10011874902
Saved in:
2
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
3
Building corporate reputation through consumer responses to green new products
Pritchard, Mark
;
Wilson, Theresa
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011875597
Saved in:
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