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~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Kundenzufriedenheit
Werbewirkung
Consumer behaviour
1,116
Konsumentenverhalten
1,115
Brand management
359
Markenführung
359
Brand image
303
Markenimage
303
Relationship marketing
261
Gastronomie
257
Restaurant industry
257
Customer satisfaction
201
Brand
199
Dienstleistungsqualität
197
Service quality
197
Hotel industry
196
Hotellerie
196
Markenartikel
195
Emotion
111
Internet marketing
96
Online-Marketing
96
Viral marketing
91
Virales Marketing
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85
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57
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Online-Handel
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Han, Heesup
24
Jang, Soocheong
12
Mattila, Anna S.
12
Jeong, EunHa
7
Guzman, Francisco
6
Hyun, Sunghyup Sean
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Qu, Hailin
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Bilgihan, Anil
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4
Lee, Sanghyeop
4
Line, Nathaniel D.
4
Liu, Qing
4
Lu, Lu
4
Xu, Xun
4
Yu, Jongsik
4
Zhang, Zili
4
Al-Ansi, Amr
3
Back, Ki-Joon
3
Fetscherin, Marc
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Gao, Yixing
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Hua, Nan
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Khan, Imran
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Law, Chun Hung Roberts
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Li, Hengyun
3
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3
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International journal of hospitality management
The journal of product & brand management
Journal of retailing and consumer services
629
Journal of business research : JBR
544
Journal of marketing communications
157
The journal of services marketing
157
Psychology & marketing
154
International journal of advertising : the review of marketing communications
142
Journal of hospitality marketing & management
129
Cogent business & management
124
Journal of travel and tourism marketing
120
International journal of contemporary hospitality management
117
Asia Pacific journal of marketing and logistics
114
The journal of brand management : an international journal
111
European journal of marketing : EJM
101
Journal of promotion management : innovations in planning and applied research
97
Journal of the Academy of Marketing Science
96
International journal of advertising : the quarterly review of marketing communications
95
International journal of internet marketing and advertising : IJIMA
90
Tourism management : research, policies, practice
90
The service industries journal
87
Journal of strategic marketing
86
Journal of retailing
84
Marketing intelligence & planning
80
Journal of marketing
77
Services marketing quarterly
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Journal of promotion management : JPM
73
Marketing letters : a journal of research in marketing
73
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
70
Journal of service management
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
SpringerLink / Bücher
66
International journal of electronic marketing and retailing : IJEMR
63
International journal of retail & distribution management
63
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of service research : JSR
62
International journal of consumer studies
60
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ECONIS (ZBW)
409
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409
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
5
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
6
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
7
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
8
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
9
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
10
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
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