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~isPartOf:"International journal of hospitality management"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenführung"
~subject:"Markenimage"
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Markenführung
Markenimage
Consumer behaviour
4
Konsumentenverhalten
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Beziehungsmarketing
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Customer engagement
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Customer satisfaction
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Hotel industry
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Hotellerie
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Kundenzufriedenheit
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Brand authenticity
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Brand experience
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Loureiro, Sandra Maria Correia
Han, Heesup
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Ahn, Jiseon
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Back, Ki-Joon
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Hyun, Sunghyup Sean
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Kang, Juhee
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International journal of hospitality management
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Baltic journal of management
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Challenges and trends in modern banking
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Cogent business & management
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E-business : state of the art of ICT based challenges and solutions
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International journal of business and globalisation : IJBG
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International journal of business performance management
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International journal of retail & distribution management
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International journal of retail and distribution management
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International journal of wine business research : IJWBR
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Journal of business research : JBR
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Journal of communication management
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Journal of hospitality marketing & management
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Journal of marketing
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Qualitative market research : an international journal
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The journal of brand management : an international journal
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The service industries journal
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World review of entrepreneurship, management and sustainable development
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What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
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