What an amazing experience! : the role of authenticity and engagement in upscale hotels
Year of publication: |
2023
|
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Authors: | Rosado-Pinto, Filipa ; Loureiro, Sandra Maria Correia |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 114.2023, p. 1-12
|
Subject: | Brand authenticity | Brand experience | Customer engagement | Upscale hotels | Hotellerie | Hotel industry | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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