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~isPartOf:"International journal of hospitality management"
~person:"Mattila, Anna S."
~subject:"Salespeople"
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Does advertising spending improve sales performance?
Assaf, A. Georges
;
Josiassen, Alexander
;
Mattila, Anna S.
; …
- In:
International journal of hospitality management
48
(
2015
),
pp. 161-166
Persistent link: https://www.econbiz.de/10011341591
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