Does advertising spending improve sales performance?
Year of publication: |
2015
|
---|---|
Authors: | Assaf, A. Georges ; Josiassen, Alexander ; Mattila, Anna S. ; Kneževic Cvelbar, Ljubica |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 48.2015, p. 161-166
|
Subject: | Advertising spending | Sales performance | Size | Star rating | Dynamic frontier modelling | Werbung | Advertising | Verkaufspersonal | Salespeople | Verkauf | Selling | Werbewirkung | Advertising effects |
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