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~isPartOf:"International journal of hospitality management"
~source:"econis"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Werbewirkung
Emotion
172
Consumer behaviour
78
Konsumentenverhalten
78
Customer satisfaction
51
Dienstleistungsqualität
51
Kundenzufriedenheit
51
Service quality
51
Hotel industry
50
Hotellerie
50
Gastronomie
39
Restaurant industry
39
Beziehungsmarketing
36
Relationship marketing
36
Arbeitszufriedenheit
29
Job satisfaction
29
Arbeitsverhalten
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Work behaviour
26
Tourism employees
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Tourismusberufe
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20
Work stress
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Emotional labor
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Hospitality industry
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Verhalten in Organisationen
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Personality psychology
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Persönlichkeitspsychologie
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Aufsatz in Zeitschrift
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Hwang, Johye
1
Hyun, Sunghyup Sean
1
Jang, Soocheong
1
Ju, Yongwook
1
Kim, Wansoo
1
Lee, Myong Jae
1
Mattila, Anna S.
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Park, No-hyeun
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Ye, Tian
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Yoon, Yoo-shik
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International journal of hospitality management
Journal of business research : JBR
29
Journal of advertising research
20
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
14
International journal of advertising : the quarterly review of marketing communications
11
Journal of retailing and consumer services
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : innovations in planning and applied research
10
Psychology & marketing
10
Journal of promotion management : JPM
8
Marketing : ZFP ; journal of research and management
8
European journal of marketing : EJM
6
Journal of current issues and research in advertising : JCIRA
6
Journal of current issues and research in advertising
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of nonprofit & public sector marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing letters : a journal of research in marketing
5
The journal of product & brand management
5
European journal of marketing
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of consumer behaviour : an international research review
4
Journal of travel and tourism marketing
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Journal of business and psychology
3
Journal of consumer behaviour
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of philanthropy and marketing
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Australasian marketing journal
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ECONIS (ZBW)
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1
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
2
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Saved in:
3
The impact of advertising on patrons’ emotional responses, perceived value, and behavioral intentions in the chain restaurant industry : the moderating role of advertising-induced...
Hyun, Sunghyup Sean
;
Kim, Wansoo
;
Lee, Myong Jae
- In:
International journal of hospitality management
30
(
2011
)
3
,
pp. 689-700
Persistent link: https://www.econbiz.de/10009130536
Saved in:
4
Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye
;
Yoon, Yoo-shik
;
Park, No-hyeun
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 897-907
Persistent link: https://www.econbiz.de/10009242098
Saved in:
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