Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Johye Hwang; Yoo-Shik Yoon; No-Hyeun Park
| Year of publication: |
2011
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|---|---|
| Authors: | Hwang, Johye ; Yoon, Yoo-shik ; Park, No-hyeun |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 30.2011, 4, p. 897-907
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| Subject: | Seoul | Online-Marketing | Internet marketing | Website | Werbewirkung | Advertising effects | Markenimage | Brand image | Kognition | Cognition | Emotion | Gastronomie | Restaurant industry | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009242098