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~isPartOf:"International journal of hospitality management"
~source:"econis"
~subject:"Werbewirkung"
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Werbewirkung
Website
29
Hotel industry
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Hotellerie
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Consumer behaviour
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Internet marketing
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Konsumentenverhalten
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Online-Marketing
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Hwang, Johye
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International journal of hospitality management
Journal of internet commerce
6
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing : ZFP ; journal of research and management
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sports marketing & sponsorship
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of business research : JBR
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Journal of electronic commerce research : JECR
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Journal of hospitality marketing & management
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Journal of marketing communications
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
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A reader in marketing communications
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Advanced topics in electronic commerce ; Vol. 1
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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African journal of business and economic research : AJBER
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Benchmarking : an international journal ; BIJ
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Berichte aus der Betriebswirtschaft
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Cogent economics & finance
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Cutting edge international research
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Direct marketing : an international journal
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E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
Electronic markets : EM ; the international journal of electronic commerce and business media
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Enterprise information systems
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Facta Universitatis / Series economics and organization / University of Niš
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Handbuch der Marktforschung
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Human resource management
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INSEAD Working Paper
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IT-fachportal.de
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Improving decision making in real-time bidding
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Evaluation of the persuasive features of hotel chains websites : a latent class segmentation analysis
Díaz, Estrella
;
Koutra, Christina
- In:
International journal of hospitality management
34
(
2013
),
pp. 338-347
Persistent link: https://www.econbiz.de/10009767490
Saved in:
2
Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye
;
Yoon, Yoo-shik
;
Park, No-hyeun
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 897-907
Persistent link: https://www.econbiz.de/10009242098
Saved in:
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