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~isPartOf:"International journal of hospitality management"
~subject:"Brand management"
~subject:"Customer value"
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Brand management
Customer value
Beziehungsmarketing
12
Relationship marketing
12
Customer satisfaction
11
Kundenzufriedenheit
11
Consumer behaviour
9
Customer loyalty
9
Konsumentenverhalten
9
Dienstleistungsqualität
6
Service quality
6
Customer retention
5
Kundenbindung
5
Brand image
3
Hotel industry
3
Hotellerie
3
Markenführung
3
Markenimage
3
Airbnb
2
Brand attachment
2
Brand loyalty
2
Confidence
2
Corporate Social Responsibility
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Corporate social responsibility
2
Markentreue
2
Revisit intention
2
Vertrauen
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Viral marketing
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Virales Marketing
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Arbeitszufriedenheit
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Attitude
1
Brand
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Brand experience
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Brand identification
1
Brand loyalty$
1
Brand satisfaction
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Brand trust
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CSR reputation
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Casino
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Casino marketing, Macau
1
Consumer attitudes
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1
Baloglu, Seyhmus
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Chaijani, Milad Hooshmand
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Gamage, Thilini Chathurika
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Hwang, Eunmin
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Hwang, Jinsoo
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Kallmünzer, Andreas
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Mostafa Rasoolimanesh, S.
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Qumsieh-Mussalam, Gretel
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International journal of hospitality management
Journal of retailing and consumer services
10
Journal of business research : JBR
7
Cogent business & management
3
Inventi impact: retailing & consumer services
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing analytics : JMA
3
Journal of the Academy of Marketing Science
3
SpringerLink / Bücher
3
The journal of product & brand management
3
The service industries journal
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Forschungsgruppe Konsum und Verhalten
2
Information technology and management
2
International journal of contemporary hospitality management
2
International journal of economic research
2
Journal of Indian business research
2
Journal of electronic commerce research : JECR
2
Journal of international economic review
2
Journal of marketing channels : distribution systems, strategy, and management
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Schriften zu Marketing und Management
2
Springer eBook Collection
2
Strong brands, strong relationships
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Administrative Sciences : open access journal
1
Advances in mergers and acquisitions
1
African journal of business and economic research : AJBER
1
Arab economic and business journal
1
Artificial intelligence in marketing
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management : BJM
1
Brand management in emerging markets : theories and practice
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Brands : interdisciplinary perspectives
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ECONIS (ZBW)
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1
How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers
Tajeddini, Kayhan
;
Gamage, Thilini Chathurika
;
Ul …
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013266150
Saved in:
2
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
3
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
4
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
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