How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers
Year of publication: |
2022
|
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Authors: | Tajeddini, Kayhan ; Gamage, Thilini Chathurika ; Ul Hameed, Waseem ; Qumsieh-Mussalam, Gretel ; Chaijani, Milad Hooshmand ; Mostafa Rasoolimanesh, S. ; Kallmünzer, Andreas |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 100.2022, p. 1-16
|
Subject: | Airbnb | Customer loyalty | Revisit intention | Self-gratification value | Social value | Value-attitude-behavior hierarchy | Beziehungsmarketing | Relationship marketing | Soziale Werte | Social values | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Kundenbindung | Customer retention |
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