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~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Advertising"
~subject:"Electronic Commerce"
~subject:"Relationship marketing"
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Werbung
88
Theorie
38
Theory
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Consumer behaviour
36
Konsumentenverhalten
36
Internet marketing
35
Online-Marketing
35
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22
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International journal of industrial organization
Journal of business ethics : JOBE
Journal of business research : JBR
258
Journal of advertising research
216
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
188
Journal of advertising
175
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
165
Journal of retailing and consumer services
136
International journal of internet marketing and advertising : IJIMA
106
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
96
Journal of promotion management : JPM
88
Management science : journal of the Institute for Operations Research and the Management Sciences
85
SpringerLink / Bücher
84
Journal of promotion management : innovations in planning and applied research
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
European journal of operational research : EJOR
71
Journal of historical research in marketing
70
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Psychology & marketing
65
Industrial marketing management : the international journal for industrial and high-tech firms
62
NBER working paper series
59
International journal of electronic marketing and retailing : IJEMR
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
57
Journal of marketing
56
Journal of current issues and research in advertising : JCIRA
52
Journal of marketing research : JMR
52
Health marketing quarterly
50
Journal of current issues and research in advertising
47
NBER Working Paper
47
Marketing intelligence & planning
43
Marketing letters : a journal of research in marketing
43
Working paper / National Bureau of Economic Research, Inc.
42
International journal of hospitality management
41
Journal of global marketing
41
Asia Pacific journal of marketing and logistics
39
Journal of the Academy of Marketing Science
39
The journal of product & brand management
39
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ECONIS (ZBW)
96
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1
Deceptive advertising, regulation and naive consumers
Gupta, Aastha
- In:
International journal of industrial organization
91
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014543794
Saved in:
2
Selling cross-border in online markets : the impact of the ban on geoblocking strategies
Bourreau, Marc
;
Manenti, Fabio M.
- In:
International journal of industrial organization
86
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014266313
Saved in:
3
Regulating online search in the EU : from the android case to the digital markets act and digital services act
Decarolis, Francesco
;
Li, Muxin
- In:
International journal of industrial organization
90
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014468904
Saved in:
4
Price effects of search advertising restrictions
Svitak, Jan
;
Tichem, Jan
;
Haasbeek, Stefan
- In:
International journal of industrial organization
77
(
2021
),
pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
Saved in:
5
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
Saved in:
6
Personalized pricing and advertising : who are the winners?
Esteves, Rosa-Branca
;
Resende, Joana
- In:
International journal of industrial organization
63
(
2019
),
pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
Saved in:
7
Informative advertising in monopolistically competitive markets
Creane, Anthony
;
Manduchi, Agostino
- In:
International journal of industrial organization
83
(
2022
),
pp. 1-30
Persistent link: https://www.econbiz.de/10013411159
Saved in:
8
Pricing, advertising, and endogenous consideration of an "insistent" product
Landry, Peter
- In:
International journal of industrial organization
80
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013206712
Saved in:
9
Is child advertising inherently unfair?
Rowthorn, David
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 603-615
Persistent link: https://www.econbiz.de/10012058486
Saved in:
10
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
Saved in:
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