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~isPartOf:"International journal of industrial organization"
~subject:"Beziehungsmarketing"
~subject:"Produktqualität"
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Beziehungsmarketing
Produktqualität
Brand architecture
2
Markenarchitektur
2
Moral Hazard
2
Moral hazard
2
Product quality
2
Asymmetric information
1
Asymmetrische Information
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Brand
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Brand image
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Brand management
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Markenartikel
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Markenführung
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Markenimage
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Marketing cooperation
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Marketingkooperation
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Cabral, Luís M. B.
1
Hakenes, Hendrik
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Peitz, Martin
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International journal of industrial organization
The journal of brand management : an international journal
5
Journal of business research : JBR
4
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CentER DP
1
Corporate social responsibility and environmental management
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Discussion paper / Center for Economic Research, Tilburg University
1
Discussion papers / Governance and the Efficiency of Economic Systems
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European economic review : EER
1
European journal of marketing : EJM
1
Foundations of corporate heritage
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business competition and growth : IJBCG
1
International journal of hospitality management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of Islamic marketing
1
Journal of business ethics : JOBE
1
Journal of economics & management strategy : JEMS
1
Journal of fashion marketing and management
1
Journal of health economics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
MPI Collective Goods Preprint
1
Marketing intelligence & planning
1
Preprints of the Max Planck Institute for Research on Collective Goods
1
Quantitative marketing and economics : QME
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
R&D / INSEAD / INSEAD
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TILEC discussion paper
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Tourism management perspectives : TMP
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Umbrella branding with imperfect observability and moral hazard
Cabral, Luís M. B.
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 206-213
Persistent link: https://www.econbiz.de/10003836336
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2
Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
- In:
International journal of industrial organization
26
(
2008
)
2
,
pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
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