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~isPartOf:"International journal of innovation and technology management"
~isPartOf:"Journal of marketing research : JMR"
~subject:"customer value"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of innovation and technology management
Journal of marketing research : JMR
Cogent business & management
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Acta Universitatis Danubius / Oeconomica
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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International journal of economic policy in emerging economies
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International journal of electronic customer relationship management : IJECRM
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1
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
2
From lean product development to lean innovation : searching for a more valid approach for promoting utilitarian and emotional value
Gudem, Martin
;
Steinert, Martin
;
Welo, Torgeir
- In:
International journal of innovation and technology …
11
(
2014
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010349959
Saved in:
3
Managing customer profits : the power of habits
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
Saved in:
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