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~isPartOf:"International journal of innovation management"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
~subject:"Medizinprodukt"
~subject:"diffusion models"
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Konsumentenverhalten
Medizinprodukt
diffusion models
Innovation diffusion
65
Innovationsdiffusion
65
Innovation
22
Consumer behaviour
21
New product development
19
Produktentwicklung
19
Innovation adoption
15
Innovationsakzeptanz
15
Theorie
14
Theory
14
Social network
11
Soziales Netzwerk
11
Innovation management
10
Innovationsmanagement
10
Social Web
10
Social web
10
Technischer Fortschritt
7
Technological change
7
United States
7
Forecasting model
6
Prognoseverfahren
6
USA
6
Medical device
5
Web 2.0 technologies
5
Web 2.0-Technologien
5
social networks
5
technology adoption
5
Digitalisierung
4
Digitization
4
innovation
4
Disruptive Innovation
3
Disruptive innovation
3
KMU
3
Meinung
3
Network economics
3
Netzwerkökonomik
3
Opinion
3
SME
3
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Article
27
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27
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English
27
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Van Den Bulte, Christophe
5
Iyengar, Radha
4
Valente, Thomas W.
3
Goldenberg, Jacob
2
Shapira, Daniel
2
Xie, Ying
2
Aggrawal, Deepti
1
Akhter, Mily
1
AlSaleh, Dhoha A.
1
Ameri, Mina
1
Amir, On
1
Anand, Adarsh
1
Assimakopoulos, Costas
1
Bogachan-Tahirbegi, Islam
1
Bollinger, Bryan
1
Christakis, Nicholas A.
1
Dover, Yaniv
1
Fidanyan, Marianna
1
Fok, Dennis
1
Foubert, Bram
1
Fowler, James H.
1
Franses, Philip Hans
1
Georgiadis, Christos K.
1
Gijsbrechts, Els
1
Gillingham, Kenneth
1
Giovanis, Apostolos N.
1
Godes, David
1
González-Piñero, Manel
1
Heidenreich, Sven
1
Ho, Teck-Hua
1
Honka, Elisabeth
1
Hu, Yansong
1
Juanola-Feliu, Esteve
1
Kalantari, Mahdokht
1
Kapur, P. K.
1
Koch, Julian
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Giannis
1
Krämer, Tobias
1
Lee, Jae Young
1
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International journal of innovation management
International journal of technology marketing : IJTMkt
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
30
Journal of business research : JBR
28
Journal of retailing and consumer services
24
Working paper / National Bureau of Economic Research, Inc.
17
NBER working paper series
13
International journal of electronic business
12
Research policy : policy, management and economic studies of science, technology and innovation
11
International journal of consumer studies
10
NBER Working Paper
10
SpringerLink / Bücher
10
Der private Haushalt als Gesundheitsstandort : theoretische und empirische Analysen ; [Tagung "Die Ökonomischen Wirkungen Assistierender Technologien in der Gesundheits- und Pflegeversorgung", ... 20. und 21. November 2009 im Hanse-Wissenschaftskolleg in Delmenhorst]
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of open innovation : technology, market, and complexity
9
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
8
Gabler Edition Wissenschaft
7
International journal of business information systems : IJBIS
7
International journal of innovation and technology management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global information management : an official publication of the Information Resources Management Association
7
Journal of marketing management : MM
7
Journal of travel and tourism marketing
7
Psychology & marketing
7
Working papers / Harvard Business School, Division of Research
7
Cogent business & management
6
Health care management science
6
Health economics
6
Journal of marketing
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
The international journal of bank marketing : IJBM
6
The international review of retail, distribution and consumer research
6
Asia Pacific journal of marketing and logistics
5
COVID-19 and trade policy : why turning inward won't work
5
International journal of Indian culture and business management
5
International journal of bank marketing
5
Journal of customer behaviour
5
Management information systems : mis quarterly
5
The journal of high technology management research
5
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ECONIS (ZBW)
27
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1
Internet of things technologies in developing countries - a holistic view of consumer adoption behaviour
Yasmin, Imrana
;
Akhter, Mily
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 316-345
Persistent link: https://www.econbiz.de/10014310331
Saved in:
2
Exploring passive innovation resistance : an empirical examination of predictors and consequences at the cognitive and situational level
Koch, Julian
;
Krämer, Tobias
;
Heidenreich, Sven
- In:
International journal of innovation management
25
(
2021
)
1
,
pp. 2150012-1-2150012-35
Persistent link: https://www.econbiz.de/10012508173
Saved in:
3
Word of mouth, observed adoptions, and anime-watching decisions : the role of the personal vs. the community network
Ameri, Mina
;
Honka, Elisabeth
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 567-583
Persistent link: https://www.econbiz.de/10012059793
Saved in:
4
Impact of cognition, affect, and social factors on technology adoption
AlSaleh, Dhoha A.
;
Thakur, Ramendra
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 178-200
Persistent link: https://www.econbiz.de/10012140202
Saved in:
5
Consumers' adoption of wearable technologies : literature review, synthesis, and future research agenda
Kalantari, Mahdokht
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
3
,
pp. 274-307
Persistent link: https://www.econbiz.de/10011854171
Saved in:
6
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
7
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
8
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
9
Try it, you'll like it-or will you? The perils of early free-trial promotions for high-tech service adoption
Foubert, Bram
;
Gijsbrechts, Els
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 810-826
Persistent link: https://www.econbiz.de/10011584725
Saved in:
10
The role of player innovativeness in adopting new online games : bidimensional and hierarchical perspectives
Wang, Edward Shih-Tse
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 236-247
Persistent link: https://www.econbiz.de/10011478321
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