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~isPartOf:"International journal of innovation management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"DK"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
1990-1996
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Consumer behaviour
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Großbritannien
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DK
Van Den Bulte, Christophe
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International journal of innovation management
Journal of marketing management : MM
Marketing letters : a journal of research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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How does the web make youth feel? : exploring the positive digital native rhetoric
Page, Kelly
;
DK
;
Mapstone, Mark
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1345-1366
Persistent link: https://www.econbiz.de/10008810651
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