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~isPartOf:"International journal of innovation management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of high technology management research"
~person:"Atik, Deniz"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Bekleidungsindustrie
1
Clothing industry
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Consumer behaviour
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Fashion
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Innovation diffusion
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Innovationsdiffusion
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Institutional economics
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Institutionenökonomik
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Atik, Deniz
Van Den Bulte, Christophe
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Iyengar, Radha
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International journal of innovation management
Journal of marketing management : MM
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of high technology management research
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ECONIS (ZBW)
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Fashion creation and diffusion : the institution of marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
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