Fashion creation and diffusion : the institution of marketing
Year of publication: |
2013
|
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Authors: | Atik, Deniz ; Firat, A. Fuat |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 7/8, p. 836-860
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Subject: | fashion | marketing | diffusion | institution | consumer | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Institutionenökonomik | Institutional economics | Bekleidungsindustrie | Clothing industry | Innovationsdiffusion | Innovation diffusion | Marketing |
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