Fashion creation and diffusion : the institution of marketing
Deniz Atik; A. Fuat Firat
| Year of publication: |
2013
|
|---|---|
| Authors: | Atik, Deniz ; Firat, A. Fuat |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 7/8, p. 836-860
|
| Subject: | fashion | marketing | diffusion | institution | consumer | Mode | Fashion | Innovationsdiffusion | Innovation diffusion | Bekleidungsindustrie | Clothing industry | Institutionenökonomik | Institutional economics | Konsumentenverhalten | Consumer behaviour | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790972