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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of product & brand management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Brand management
551
Markenführung
551
Consumer behaviour
438
Konsumentenverhalten
438
Brand image
424
Markenimage
424
Brand
284
Markenartikel
282
Beziehungsmarketing
143
Relationship marketing
143
Social Web
123
Social web
123
Internet marketing
110
Online-Marketing
110
Advertising effects
70
Werbewirkung
70
Marketing management
47
Marketingmanagement
47
Brand loyalty
46
Viral marketing
43
Virales Marketing
43
Emotion
39
Luxury goods
36
Luxusgüter
36
Markentreue
36
Advertising
33
USA
33
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32
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32
Werbung
29
Brand extension
28
Markentransfer
28
Personality psychology
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Persönlichkeitspsychologie
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Corporate Social Responsibility
26
Corporate social responsibility
26
Brand equity
24
Customer satisfaction
24
Kundenzufriedenheit
24
Customer integration
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628
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Guzman, Francisco
11
Fetscherin, Marc
4
Gammoh, Bashar S.
4
Sattler, Henrik
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Brown, Brian P.
3
Broyles, S. Allen
3
Christodoulides, George
3
Coulter, Robin A.
3
Decker, Reinhold
3
Fang, Xiang
3
Gijsbrechts, Els
3
Grappi, Silvia
3
Hakala, Ulla
3
Hegner, Sabrina
3
Himme, Alexander
3
Hollebeek, Linda D.
3
Ilicic, Jasmina
3
Kang, Jiyun
3
Liu, Xin
3
Lowrey, Tina M.
3
Luna, David
3
Merrilees, Bill
3
Mittal, Vikas
3
Nguyen, Hang T.
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Pauwels, Koen
3
Price, Linda L.
3
Rindell, Anne
3
Sreejesh, S.
3
Steenkamp, Jan-Benedict E. M.
3
Strizhakova, Yuliya
3
Thaweephan Leingpibul
3
Urde, Mats
3
Vrontis, Demetris
3
Wallace, Elaine
3
Winterich, Karen Page
3
Abratt, Russell
2
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International journal of internet marketing and advertising : IJIMA
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product & brand management
Journal of business research : JBR
785
The journal of brand management : an international journal
669
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
Journal of marketing communications
133
Marketing intelligence & planning
133
International journal of hospitality management
132
Journal of strategic marketing
125
Tourism management : research, policies, practice
125
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing
119
Journal of travel and tourism marketing
118
Journal of advertising research
117
The IUP journal of brand management : IJBRM
106
Journal of the Academy of Marketing Science
105
Journal of fashion marketing and management
101
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
International marketing review
89
The journal of consumer marketing
88
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : innovations in planning and applied research
82
Journal of global marketing
81
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
International journal of advertising : the review of marketing communications
78
Cogent business & management
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Sport marketing quarterly : preferred journal of the Sport Marketing Association
72
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ECONIS (ZBW)
628
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1
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10
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628
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
How mortality salience hurts brands with different personalities
Landgraf, Polina
;
Stamatogiannakis, Antonios
;
Yang, Haiyang
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 308-324
Persistent link: https://www.econbiz.de/10015057458
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
8
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
9
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
10
Brand advertising competition across economic cycles
Özturan, Peren
;
Deleersnyder, Barbara
;
Ozsomer, Aysegul
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10015057460
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