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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
~subject:"Advertising"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Search: subject:"Medien"
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Advertising
Markenführung
Social Web
665
Social web
665
Consumer behaviour
371
Konsumentenverhalten
371
Internet marketing
345
Online-Marketing
345
Brand management
209
Beziehungsmarketing
161
Relationship marketing
161
Social media
152
Viral marketing
150
Virales Marketing
150
Brand image
130
Markenimage
130
Brand
76
Social network
73
Soziales Netzwerk
73
Markenartikel
70
Online retailing
67
Online-Handel
67
Customer integration
62
Kundenintegration
62
Advertising effects
56
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56
social media
53
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39
Electronic Commerce
39
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39
Marketingmanagement
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35
Social relations
32
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32
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239
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239
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Veloutsou, Cleopatra
6
Filieri, Raffaele
4
Wallace, Elaine
4
Augusto, Mário Gomes
3
Black, Iain
3
Dessart, Laurence
3
Guzman, Francisco
3
Kim, Hye-yŏng
3
Ko, Eunju
3
Rita, Paulo
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Torres, Pedro M.
3
Aiello, Gaetano
2
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2
Belei, Nina
2
Burnaz, Sebnem
2
Chen, Qimei
2
Dodoo, Naa Amponsah
2
Gorton, Matthew
2
Ha, Louisa
2
Hajli, Nick
2
Harrigan, Paul
2
Horváth, Csilla
2
Kennedy, Eric
2
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2
Kim, Juran
2
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2
Kumar, Jitender
2
Kwon, Eun Sook
2
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2
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2
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2
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2
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2
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2
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2
Richard, Marie-Odile
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2
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
The journal of product & brand management
Journal of retailing and consumer services
64
International journal of advertising : the review of marketing communications
60
The journal of brand management : an international journal
57
Journal of promotion management : innovations in planning and applied research
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of marketing communications
33
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
23
Journal of internet commerce
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of marketing management : MM
21
Psychology & marketing
21
Business horizons
19
Cogent business & management
19
Journal of marketing
18
Marketing intelligence & planning
17
Technological forecasting & social change : an international journal
17
Tourism management : research, policies, practice
17
Journal of current issues and research in advertising
16
Journal of promotion management : JPM
16
International journal of electronic marketing and retailing : IJEMR
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of strategic marketing
14
Asia Pacific journal of marketing and logistics
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of fashion marketing and management
13
Journal of global marketing
13
Young consumers : insight and ideas for responsible marketers
13
International journal of consumer studies
12
Journal of advertising
12
Journal of media business studies
12
Journal of electronic commerce research : JECR
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
European Sport management quarterly : ESMQ
10
European journal of marketing : EJM
10
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ECONIS (ZBW)
239
Showing
1
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10
of
239
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date (newest first)
date (oldest first)
1
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
2
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
3
A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Pınarbaşı, Fatih
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 570-592
Persistent link: https://www.econbiz.de/10012670730
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
6
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
7
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
8
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
9
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
10
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
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