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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business research : JBR"
~subject:"Auslandsinvestition"
~subject:"Beziehungsmarketing"
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Auslandsinvestition
Beziehungsmarketing
Social Web
597
Social web
597
Consumer behaviour
450
Konsumentenverhalten
450
Internet marketing
338
Online-Marketing
338
Welt
205
World
205
Brand management
179
Markenführung
179
Relationship marketing
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Viral marketing
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Virales Marketing
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122
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Online retailing
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Kundenintegration
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Veloutsou, Cleopatra
4
Black, Iain
3
Filieri, Raffaele
3
Harrigan, Paul
3
Agnihotri, Raj
2
Assimakopoulos, Costas
2
Bazi, Saleh
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Czinkota, Michael R.
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Driffield, Nigel L.
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Elayan, Suzanne
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Esperança, José Paulo
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Flavián Blanco, Carlos
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McLean, Graeme J.
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Okazaki, Shintaro
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Plangger, Kirk
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Richard, Marie-Odile
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Rodriguez, Michael
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Roy, Sanjit
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Sykora, Martin
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Temouri, Yama
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Trainor, Kevin J.
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Wang, Kai-Yu
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Wang, Shuman
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Wang, Yichuan
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Xia, Senmao
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1
Abuljadail, Mohammad
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Acikgoz, Senay
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Agrebi, Meriem
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Aiello, Gaetano
1
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1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
The journal of world investment & trade : law, economics, politics
224
NBER working paper series
114
Working paper / National Bureau of Economic Research, Inc.
108
NBER Working Paper
102
Journal of retailing and consumer services
91
The world economy : the leading journal on international economic relations
84
Transnational corporations : investment and development
75
Working paper
65
Policy research working paper : WPS
64
International business review : the official journal of the European International Business Academy
63
United Nations publication
63
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
61
CESifo working papers
60
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
55
IMF working papers
52
Discussion paper / Centre for Economic Policy Research
50
Kiel working paper
47
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of international money and finance
41
Journal of international economics
40
Journal of world business : JWB
40
Applied economics
39
Economic modelling
39
SpringerLink / Bücher
37
Applied economics letters
35
International review of economics & finance : IREF
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Management international review : mir ; journal of international business
34
The journal of product & brand management
33
International Journal of Energy Economics and Policy : IJEEP
32
Intereconomics : review of European economic policy
31
Journal of international economic law
31
Kieler Arbeitspapiere
31
World Bank E-Library Archive
31
IMF working paper
30
Review of international economics
30
Technological forecasting & social change : an international journal
30
International journal of economics and financial issues : IJEFI
29
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ECONIS (ZBW)
184
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184
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1
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
4
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
6
Subnational social trust and the internationalization of emerging market firms
Chen, Xuchang
;
Wu, Changqi
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280531
Saved in:
7
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
8
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
9
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
10
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
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